CONTACT DESIGN GROUP TODAY/

WE HAVE BEEN INNOVATING WITH OUR PARTNERS FOR 35+ YEARS ACROSS DIFFERENT FIELDS.


CDG is a design and innovation group consists of companies in relation with cutting edge design and technology applications. We focus on innovating fitter health and beverage technology and creating future mobility and lifestyle changes. There are 4 main areas within our group, which are: Business and Strategy, Design and Innovation, Co-creation and Ventures, Digital Marketing and PR.

Our group chairman and CEO, Professor Tak Lee, has brought in 30+ years of his experience in industrial design, strategic consulting and business innovation leadership to the new group. His extensive network in government relationships, universities, enterprises and investment institutions, also brings in new ways of working with our partners in innovation sectors. Our group will set a new milestone for the future years to come.

OUR COLLABORATIVE INNOVATION PLATFORM

WE STRATEGICALLY TURN INSIGHTS INTO MEANINGFUL EXPERIENCES.


We are an innovation and insight driven design hub with over 30+ years of experience, comprised of leading thinkers, design strategists, innovators and entrepreneurs.

Our core functional units for innovation include department of Design & Innovation, Think Tank Strategic Consulting and Co-creation & Ventures.

OUR TEAM.

PROF. TAK LEE


Chairman and CEO of Contact Design Group

Professor Tak Lee has extensive experience in product design. After running his own award-winning design consultancy for over 20 years, he brought his real world experience to School of Design. Emphasizing on integrating theories and practices, he ran the Strategic Design Lab at School of Design, The Polytechnic University for design research and provides consultancy to many global corporations and brands, as well as SMEs in Hong Kong and the Pearl River Delta region. In recent years, Professor Lee concentrates his efforts in advocating to corporations on how they can utilize design-led product planning strategies to sustain and expand in market competitions.
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    LEE KONG WAI CONNIE


    Director of Contact Design Group, Design & Innovation

    Connie pursued her industrial design education in Design Academy Eindhoven, the Netherlands. Upon graduation, Connie founded Contact Design Limited, a multi-discipline consultancy that uncovers new product opportunities and innovation through strategic design and user-centered design approach. As a product and industrial designer, Connie Lee believes that designers should act as a connector: to collaborate, to co-design, and to link intangible technology to provide total lifestyle experiences. Connie and her team have worked on a wide spectrum of co-design projects with partnership of international brands. Some of the icon designs Connie created include JuLaVie - First's cold press juicer for home, E Bike, Wellness Herbal Machine and Precious Tea Can.

    Besides being a design entrepreneur, Connie is passionate to nurture young designers through her teaching at School of Design, The Hong Kong Polytechnic University as visiting lecturer.

    In December 2015, Lee Kong Wai Connie was granted the “Hong Kong Young Design Talent Award”. Organised by the Hong Kong Design Centre (HKDC) and HKSAR government, the award aims to support and nurture the best local design practitioners.

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      MAZING LEE


      Director of Contact Design Group, Co-creation & Ventures

      Mazing managed a diversified portfolio of top names in Singapore, Italy and Hong Kong in branding, marketing and management. She also led and worked closely with students from universities ie PolyU, CUHK, UST. Mazing also believes in helping start-ups and companies to grow by creating values for investment and funding.

      Mazing and her team orchestrated various lifestyle-oriented co-creation projects with brands globally. Under Mazing’s leadership, the Contact Co-creation Platform has expanded to several locations including Hong Kong, Italy and the Middle-east.