Our process


We believe in delivering a close loop design and innovation ecosystem to our partners and brands. Our belief in turning insights into user-centric experiences helps our clients to identify value-adding opportunities.

Our extensive network of technological and strategic partners help to complete the ecosystem powered by data, software-hardware integration and most importantly, real user behaviours.

We put our delivered results into test at our experimental center, be it a brand experience, a product test-bed or a future retail set-up, we make it happen for our partners to visualise its fullest potentials and increase the success of the business through value creation.

Design & Innovation

We help companies to grow by identifying new opportunities in the market. Both quantitative data analysis and qualitative design research methodologies delivers innovations, answering future needs and meeting trends. Our multi-disciplinary design team helps our partners to identify brand strategy, create new products and experiences integrated with technology.

With our own developed Integrated Creative Platform™, we generate integrated programs of business and product innovations ready for market launch, supported by both big data and user behaviour insights.

Co-creation & Ventures

We partner with entrepreneurs and start-ups to ignite and enable their business growth by supporting them in terms of innovation and product development process, as well as matching venture funds to increase their companues’ values. We help ventures to scale with our expertise on achieving feasible solutions and rapid iterations to lower the risk of the ventures. We help to scale up in a well-thought product planning process for next generations of products, repositioning brands as well as establishing new business models.

Think Tank Strategic consulting

Executive training and strategic consultancy for enterprises, policy-making research and consultation led by Prof. Tak Lee’s think tank – leading figure in academia, governmental institutions.

Clients and partners who work with us

Design & Innovation / Clients

illy

Mitaca

Sony

Whirlpool

Reebok

King Long Lighting

Lavazza

Hyundai

Hong Qi Motors

Dixon Industrial

Converse

RCA

Hongji Furniture

Mando Footloose

Target

Wynn Palace

Donlim

XiaoRenLei Toys

Holmes Technimounts

Pera Coffee

Co-creation & Ventures /  Partners

Biomega bikes

Dr.Drinks single-serve capsule system

JuLaVie Cold-press Juicer

Tendarredo

GED Kitchen

Lane Crawford

Colorliving

Lululemon Athletica

Nanoo bikes

HKSTP

Think Tank / Strategic partners

Hong Kong PolyU

R.I.T

ZhongShan Government

Shunde Government

East China Normal University

MR&D Institution