Insight

Urban commuting in Hong Kong is not always easy. We aim to promote our client’s brand value through our co-creation platform.

Strategy

By promoting the neighbourhood easy pick-up and drop-off bike sharing culture, we draw customers into the store and be engaged with the brand ambassadors. This creates traffic in stores while also helps to promote brand loyalty with a recurring bike sharing model.

Innovation

With the brand-centric experience creation in mind, we created an exclusive portable folding bike design for Lululemon, featuring their signature super graphic, printed with lines of words of wisdom. Every piece of graphic print is carefully arranged by our designers and every bike is cautiously handled by our workshop craftsman in order to make sure the prints are seamlessly integrated to every single part of the bike frame. The beauty of the making lies within the details.

We love holistic healthy lifestyle, let’s imagine cycling with yoga!